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The Client
Anonym Apparel is a French eco-friendly brand offering garments made from Pima cotton in small production workshops in Peru. They reached our to increase their brand’s online direct sales in France and in Belgium particularly in the underrepresented women's segment.
The Challenge
Increase the brand’s online sales in France and then Belgium, particularly in the underrepresented women's segment. The initial focus is on wool products during the winter season, followed by T-shirts, shirts, and polos. Since late 2024, the goal has been to strengthen digital brand awareness to complement an already well-developed physical distribution strategy in Europe and the United States.
The Solution
We implemented a hybrid digital strategy for the brand through Paid Meta & Pinterest campaigns with an objective of traffic and conversions, along with automated Klaviyo flows (Welcome, Cart Abandonment, Payment Reminder, and Winback). We also developed an entire global strategy to help position the brand for the next 3 years.
The Results
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+133% direct orders
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5% average CTR
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+126% online revenue
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+160% active internet users
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+150% new internet users
*Campaign Results (Nov 24 - Mar 25)
I have been working with 27 Degrees for three months, and Loan and Morgane are highly dedicated, attentive, and, most importantly, proactive. Their responsiveness and enthusiasm have had an immediate impact on our sales and brand visibility, proving their effectiveness. Nothing to change, keep up the great work!
François Lauga - Founder & Director
