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The Client
Splash Paris is the trade show dedicated to high-end resortwear, swimwear, and accessories.
Held twice a year in the heart of Paris, Splash wanted to increase the number of visitors and transform Splash’s Instagram account into a fashion media platform active all year long.
The Challenge
Increase the number of visitors (buyers), promote the June edition, and transform Splash’s Instagram account into a fashion media platform active all year long.
B2B target audiences of international buyers from the Middle East, East Asia, France, Italy, Germany, and Greece.
The Solution
27 Degrees Media developed a hybrid strategy combining organic Instagram content, Meta paid campaigns, and Klaviyo targeted flows and campaigns designed to maximise engagement with the target audience and drive fashion buyers registrations.
The Results
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+664% monthly engagement rate over a 3 months evolution
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+112% participants at the show YOY
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+1400 Instagram followers over 5 months evolution
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*Campaign results (March-June 2025)
"It’s a pleasure working with Loan, Morgane, and the rest of the 27 Degrees team.
From the very beginning, they dove into the brief, took the time to truly understand our company and our needs, and created content that genuinely reflected the essence of our business.
The team put a lot of effort into a hybrid Instagram campaign while simultaneously managing our newsletter strategy and everything was executed flawlessly. This project turned out to be a true collaboration.
We’re excited to see what they create next! Thank you!"
Anna Brown - General Manager
